An exciting collaboration is taking place between UK-based designer Hussein Chalayan and J Brand’s Susie Crippen and Jeff Rudes. They will join forces to create an affordable collection for Fall ’09 available at exclusive boutiques around the world. With the simplicity and clean lines of J Brand, together with Hussein’s distinct use of detail and innovative design, the combination should prove interesting indeed.
Chalayan, a supremely talented designer and a proven visionary in the fashion industry has pushed the boundaries with his avant-garde ideas, inspired by architecture, science and technology. His Fall 2009 RTW collection gave the fashion world something to talk about as he moved with the trends and presented an edgy collection of sexy dresses with sky-high hemlines, structured tailoring and sharp suiting.
Not the designer we would initially expect J Brand to acquire, however Chalayan certainly packs a punch in the fashion world when he was appointed creative director of Puma for fashion giant PPR (Gucci). He has proven to have enormous selling power in the industry and this partnership could give J Brand even more killer edge, with the twist we’ve been waiting for!
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